Flagship explainer

How Peloton Interactive, Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$2.5B · 100%Cost of revenue$1.2B · 49%Gross profit$1.3B · 51%Operating income−$36.2M · −1%Income before tax−$116M · −5%Income tax$3.4M · 0%Net income−$119M · −5%As of 2025-06-30 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$2.5B100%
Cost of revenue$1.2B49%
$1.3B51%
−$36.2M−1%
Income before tax−$116M−5%
Income tax$3.4M0%
−$119M−5%
Source: · event Jun 30, 2025 · retrieved Jul 26, 2026 · annual-row source set
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