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How Reddit, Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$2.2B · 100%Cost of revenue$194M · 9%Gross profit$2.0B · 91%Operating income$442M · 20%Income before tax$529M · 24%Income tax−$1M · −0%Net income$530M · 24%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$2.2B100%
  • 10-K · FY 2025Filing detailsAccession 0001713445-26-000022 · filed Feb 6, 2026
Cost of revenue$194M9%
  • 10-K · FY 2025Filing detailsAccession 0001713445-26-000022 · filed Feb 6, 2026
$2.0B91%
  • 10-K · FY 2025Filing detailsAccession 0001713445-26-000022 · filed Feb 6, 2026
$442M20%
  • 10-K · FY 2025Filing detailsAccession 0001713445-26-000022 · filed Feb 6, 2026
Income before tax$529M24%
  • 10-K · FY 2025Filing detailsAccession 0001713445-26-000022 · filed Feb 6, 2026
Income tax−$1M−0%
  • 10-K · FY 2025Filing detailsAccession 0001713445-26-000022 · filed Feb 6, 2026
$530M24%
  • 10-K · FY 2025Filing detailsAccession 0001713445-26-000022 · filed Feb 6, 2026
Source:
  • 10-K · FY 2025Filing detailsAccession 0001713445-26-000022 · filed Feb 6, 2026
· event Dec 31, 2025 · retrieved Oct 17, 2026 · annual-row source set
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