Flagship explainer

How Wayfair Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$12.5B · 100%Cost of revenue$8.7B · 70%Gross profit$3.8B · 30%Operating income$17M · 0%Income before tax−$304M · −2%Income tax$9M · 0%Net income−$313M · −3%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$12.5B100%
Cost of revenue$8.7B70%
$3.8B30%
$17M0%
Income before tax−$304M−2%
Income tax$9M0%
−$313M−3%
Source: · event Dec 31, 2025 · retrieved Oct 18, 2026 · annual-row source set
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