Flagship explainer

How WILLIAMS-SONOMA, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$7.8B · 100%Cost of revenue$4.2B · 54%Gross profit$3.6B · 46%Operating income$1.4B · 18%Income before tax$1.5B · 19%Income tax$364M · 5%Net income$1.1B · 14%As of 2026-02-01 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$7.8B100%
Cost of revenue$4.2B54%
$3.6B46%
$1.4B18%
Income before tax$1.5B19%
Income tax$364M5%
$1.1B14%
Source: · event Feb 1, 2026 · retrieved Jul 26, 2026 · annual-row source set
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