Under Armour, Inc.
UA · Consumer Discretionary · $2.2B mkt cap · FY2026 filings · · No moat ·
Price verdict withheld — value if growth stopped today unreliable
The five investor questions
2023–2026 (latest 4 aligned FYs; v3 window cap 5): revenue $5.9B to $5.0B, decreasing; diluted EPS 0.81 to -1.16, decreasing. Latest-filed diluted EPS remains usable for Business Trend, but an integer share-count change lacks enough evidence to confirm a comparable EPS basis; valuation growth therefore stays at 0%.
Median gross margin 46.1% over 9y, very stable.
Median ROIC 0.9%, above the 12% hurdle in 22% of years.
Net debt/EBITDA n/ax, interest coverage -3x.
Owner earnings changed trend unclear over up to the ten most recent annual observations.
Price vs. value if growth stopped today
A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.
- $15.4M
- $0.40
- $0.40
- $5.11
- 1174% above value if growth stopped today
What today’s price assumes: owner earnings growing ~66%/yr over 5 years. The zero-growth estimate assumes owner earnings stay flat (0% growth).
How to read this
We solve for the constant annual change in owner earnings that would make the five-year zero-growth estimate equal today’s price. This keeps the existing model inputs and calculation unchanged; it is an expectations lens, not a forecast.
This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. UA revenue fell in each of the three most recent year-over-year FY comparisons, so this estimate is flagged as unreliable for this company.
Among the current top-score group, the median current price is 238% above the zero-growth estimate across 49 of the current top 50 companies by Moat Score with both values.
Score records captured Sep 4, 2026.
Exactly which 50 companies?
FTNT, META, MEDP, IBEX, MSFT, GOOG, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, VEEV, RMD, GRMN, PCTY, EAT, UI, SSD, MNST, DOCS, LRCX, MCO, CPRT, NTAP, NVDA, CORT, SFM, MPTI, ULTA, SN, ROL, CTAS, PAYC, IRMD, INTU, DECK, MORN, JKHY, TPR, LGCY, DAL, GWW, ISRG, MPWR, LOPE
Missing a usable price or zero-growth estimate: ANF.
Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.
20 years of fundamentals
The business, in plain English
Under Armour, Inc. booked $5.0B of revenue in FY2026 in the Consumer Discretionary sector and kept 45.5% of it as gross profit — a solid-margin business by that measure. After every other cost, −10.0% of each revenue dollar reached the bottom line.
Across the filed record, revenue grew from $725M (FY2008) to $5.0B (FY2026) — about 11.3% a year compounded over 18 years.
It earned −5.6% on invested capital in the latest filed year, FY2026. Across the full 18-year measurable filed record, median ROIC was 12.9%. Over the v3 recent window (9 measurable filed years), median ROIC was 0.9%. The Returns on Capital filter above scores it 8/100.
The balance sheet carried $1.2B of total debt in FY2026. Balance-Sheet Safety scores it 28/100.
Put together: Pricing Power is the strongest of the five filters (77/100) and Returns on Capital the weakest (8/100), which is how UA lands at 35/100 — a None moat.
This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.
Exact FY and FY-1 financing invested-capital inputs are required.. Current-year EBIT, tax expense, and non-zero pretax income are required for standard ROIC.
The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.
Visual explainers
The filing-backed explainer service is temporarily unavailable, so no partial or guessed chart is shown.
Moat Score history
Score history begins Sep 4, 2026 — the record builds forward from here.
Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars
None yet — UA has read No moat for every logged capture since Sep 4, 2026.
Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.
Insider activity
Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”
These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.
The insider-filing service is temporarily unavailable, so no partial or guessed answer is shown for UA.
Consumer Discretionary context
#348 of 486 scored Consumer Discretionary companies, ranked by Moat Score.
Nearest peers by Moat Score
- #346DXLG DESTINATION XL GROUP, INC.35.3 out of 100, No moatNo moat
- #347CVU CPI AEROSTRUCTURES, INC.35.3 out of 100, No moatNo moat
- #349WH Wyndham Hotels & Resorts, Inc.35.3 out of 100, No moatNo moat
- #350CRL CHARLES RIVER LABORATORIES INTERNATIONAL, INC.35.2 out of 100, No moatNo moat
Compare UA with its nearest peers →All Consumer Discretionary companies on the Index →
Common questions about UA
- Does Under Armour, Inc. have an economic moat?
- Based on its FY2026 SEC filings, the Moat Index scores Under Armour, Inc. (UA) 35.3 out of 100 — below the Shallow-moat bar, so no moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 13, pricing power 77, returns on capital 8, balance-sheet safety 28, capital allocation 50.
- Is UA trading below the conservative owner-earnings estimate?
- The value if growth stopped today — a zero-growth baseline — is $0.40 per share. It capitalizes normalized owner earnings at a 9% rate and assumes 0% growth. Versus a recent price of $5.11, that is 1174% above value if growth stopped today. The model also publishes a capped-growth comparison, but the zero-growth estimate is the cautious baseline. It assumes trailing owner earnings persist and is unreliable for declining businesses. This is an educational estimate from primary SEC filings, not intrinsic value as a fact or investment advice.
- How has UA's Moat Score changed over time?
- The record logs 1 reading since Sep 4, 2026; the latest reads 35.3 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.