Flagship explainer

How Under Armour, Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$5.0B · 100%Cost of revenue$2.7B · 55%Gross profit$2.3B · 45%Operating income−$163M · −3%Income before tax−$201M · −4%Income tax$295M · 6%Net income−$496M · −10%As of 2026-03-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$5.0B100%
Cost of revenue$2.7B55%
$2.3B45%
−$163M−3%
Income before tax−$201M−4%
Income tax$295M6%
−$496M−10%
Source: · event Mar 31, 2026 · retrieved Oct 16, 2026 · annual-row source set
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