Flagship explainer

How ULTA BEAUTY, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$12.4B · 100%Cost of revenue$7.5B · 61%Gross profit$4.8B · 39%Operating income$1.5B · 12%Income before tax$1.5B · 12%Income tax$374M · 3%Net income$1.2B · 9%As of 2026-01-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$12.4B100%
Cost of revenue$7.5B61%
$4.8B39%
$1.5B12%
Income before tax$1.5B12%
Income tax$374M3%
$1.2B9%
Source: · event Jan 31, 2026 · retrieved Jul 26, 2026 · annual-row source set
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