Does VERA BRADLEY, INC. have an economic moat?

Based on its FY2026 SEC filings, the Moat Index scores VERA BRADLEY, INC. (VRA) 51.7 out of 100 — a Shallow moat. The four filters behind that score (each 0–100): pricing power 86, returns on capital 7, balance-sheet safety 55, capital discipline 64.

How has VRA's Moat Score changed over time?

The record logs 2 readings since Jul 17, 2026; the latest reads 51.7 out of 100 (shallow moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

The Moat Index

VERA BRADLEY, INC.

VRA · Materials · $104.9M mkt cap · FY2026 filings · Shallow moat ·

Doesn't clear the bar

Shallow moat

The four filters

Pricing power86

Median gross margin 54.1% over 10y, very stable.

Returns on capital7

Median ROIC 4.6%, above the 9% hurdle in 20% of years.

Balance-sheet safety55

Net cash position — no leverage risk.

Capital discipline64

Owner earnings trend unclear, share count shrinking (buybacks).

Margin of safety

Above valueOn sale

No price data

Owner earnings (normalized): —
Est. intrinsic value / share: —
Recent price: $3.75
Discount to value: No price data

Conservative model: 9% discount rate, 0% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).

Fundamentals

There's no normalized fundamentals series for VRA yet — it appears once ingest has processed its filings.

Moat Score history

Moat Score over timeLast scored reading of each day, on the 0–100 scale51.7 / 100

Score history begins Jul 17, 2026 — the record builds from here and can’t be backfilled.

Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars

None yet — VRA has read Shallow moat for every logged capture since Jul 17, 2026.

Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.

Materials context

#68 of 214 scored Materials companies, ranked by Moat Score.

Nearest peers by Moat Score

#66AXIL AXIL Brands, Inc.52.9 out of 100, Shallow moatShallow moat
#67NCSM NCS Multistage Holdings, Inc.52.3 out of 100, Shallow moatShallow moat
#69ESI Element Solutions Inc51.6 out of 100, Shallow moatShallow moat
#70CHRD Chord Energy Corp50.6 out of 100, Shallow moatShallow moat

Compare VRA with its nearest peers →All Materials companies on the Index →

Common questions about VRA

Does VERA BRADLEY, INC. have an economic moat?: Based on its FY2026 SEC filings, the Moat Index scores VERA BRADLEY, INC. (VRA) 51.7 out of 100 — a Shallow moat. The four filters behind that score (each 0–100): pricing power 86, returns on capital 7, balance-sheet safety 55, capital discipline 64.
How has VRA's Moat Score changed over time?: The record logs 2 readings since Jul 17, 2026; the latest reads 51.7 out of 100 (shallow moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

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Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell VRA. See the disclaimer.