Flagship explainer
How VERA BRADLEY, INC. makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
| Filed line | Value | % of revenue | Source |
|---|---|---|---|
| $270M | 100% |
| |
| Cost of revenue | $145M | 54% |
|
| $125M | 46% |
| |
| −$31.9M | −12% |
| |
| Income before tax | −$32.4M | −12% |
|
| Income tax | $303000 | 0% |
|
| −$47.8M | −18% |
|
Source:
- SEC filing · FY 2026Filing detailsAccession 0001628280-26-021640