2021–2025 (latest 5 aligned FYs; v3 window cap 5): revenue $1.3M to $86.1M, increasing; diluted EPS 10.48 to 11.30, increasing.
70
Median gross margin 96.0% over 10y, variable.
100
Median ROIC 527.7%, above the 12% hurdle in 100% of years.
73
Net debt/EBITDA n/ax, interest coverage 22x.
83
Owner earnings changed +7.2%/yr over up to the ten most recent annual observations.
Price vs. value if growth stopped today
A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.
Above value if growth stopped todayBelow value if growth stopped today
136% above value if growth stopped today
$40.6M
$126.17
$204.39
$297.97
136% above value if growth stopped today
What today’s price assumes: owner earnings growing ~19%/yr over 5 years. The zero-growth estimate assumes owner earnings stay flat (0% growth).
How to read this
We solve for the constant annual change in owner earnings that would make the five-year zero-growth estimate equal today’s price. This keeps the existing model inputs and calculation unchanged; it is an expectations lens, not a forecast.
This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. The recent FY revenue series does not trigger the three-consecutive-declines flag.
Among the current top-score group, the median current price is 240% above the zero-growth estimate across 49 of the current top 50 companies by Moat Score with both values.
Missing a usable price or zero-growth estimate: ANF.
Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 4% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.
17 years of fundamentals
The business, in plain English
WINMARK CORPORATION booked $86.1M of revenue in FY2025 in the Consumer Discretionary sector and kept 96.4% of it as gross profit — a high-margin business by that measure. After every other cost, 48.4% of each revenue dollar reached the bottom line.
Across the filed record, revenue grew from $41.2M (FY2010) to $86.1M (FY2025) — about 5.0% a year compounded over 15 years.
ROIC is not available for the latest filed year, FY2025. Across the full 7-year measurable filed record, median ROIC was 110.1%. Over the v3 recent window (2 measurable filed years), median ROIC was 527.7%. The Returns on Capital filter above scores it 100/100.
WINA's latest filed year, FY2025, doesn't disclose total debt in a form the methodology can use, so current leverage is treated as unmeasured — never assumed to be zero.
Put together: Returns on Capital is the strongest of the five filters (100/100) and Pricing Power the weakest (70/100), which is how WINA lands at 82/100 — a Wide moat.
This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.
FY2009–FY2025 · 17 fiscal years, normalized from WINA’s SEC filings
Sales, as filed$86.1M FY2025Revenue kept after cost of goods96.4% FY2025Standard ROIC or separately labeled Operating ROICStandard ROIC 7493.1% FY2021
Exact FY and FY-1 financing invested-capital inputs are required.. Not meaningful FY2021: invested capital is negative (cash exceeds debt + equity)
Cash an owner could take out$42.2M FY2025
The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.
Flagship explainer
How WINMARK CORPORATION makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
Position size uses shares and filed value from each manager’s 13F. Portfolio weight uses the eligible long-share filing denominator. Changes compare only with the immediately preceding calendar quarter.
Records still being gathered — partial as of retrieval Oct 15, 2026.
Partial coverage: the incomplete Form 4 walk cannot establish no activity, an activity date, or zero counts.
Moat Score history
28 logged readings since Jul 17, 2026 · append-only, never rewritten
Moat Score over timeLast scored reading of each day, on the 0–100 scale81.9 / 100
Breaks in the line mark methodology or normalizer upgrades — readings across versions aren’t compared, so a level shift there isn’t a change in the business.
Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars
Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.
Insider activity
Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”
These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.
This machine-readable surface covers SEC ownership filings from 2003; it does not represent earlier paper-era records.
Records still being gathered — partial as of retrieval Oct 15, 2026.
118 filings were skipped because the SEC primary document returned 404; the omission is disclosed and aggregates are withheld.
Trailing-12-month totals and the 90-day cluster result are withheld because this issuer walk is incomplete.
No reported Form 4 rows were captured for WINA; the incomplete walk cannot establish zero activity, zero counts, or a negative cluster result.
A filing source-event date will appear when a Form 4 row is captured.
Retrieved .
Track record
How WINMARK CORPORATION’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.
Point-in-time scores 2011–2025, one methodology version · reconstructed from filings on file each Dec 31 — never with hindsight
Point-in-time Moat Score (dot colored by tier)Indexed price (total-return (dividends reinvested))Rated Wide-moat that year
How to read this: each dot is what the engine would have scored WINA on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.
Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.
What followed, in the years it rated Wide
In the 14 years WINA rated Wide-moat (2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 and 2025), the median forward total return that followed — measured only after each year’s filings were public — was:
1 year9%vs the S&P 500’s 17% (price basis)· median over 13 years
3 years67%vs the S&P 500’s 31% (price basis)· median over 11 years
5 years126%vs the S&P 500’s 84% (price basis)· median over 9 years
These are medians computed from the data, not a claim about any one year. The company figures are total returns (dividends reinvested); the S&P 500 is the price-only ^GSPC index, which excludes dividends and so understates the index — the gap flatters the company. A quality rating is not a return forecast, and past returns don’t predict future ones. Educational only, not investment advice.
Consumer Discretionary context
#34 of 487 scored Consumer Discretionary companies, ranked by Moat Score.
Based on its FY2025 SEC filings, the Moat Index scores WINMARK CORPORATION (WINA) 81.9 out of 100 — a Wide moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 84, pricing power 70, returns on capital 100, balance-sheet safety 73, capital allocation 83.
Is WINA trading below the conservative owner-earnings estimate?
The value if growth stopped today — a zero-growth baseline — is $126.17 per share. It capitalizes normalized owner earnings at a 9% rate and assumes 0% growth. Versus a recent price of $297.97, that is 136% above value if growth stopped today. The model also publishes a capped-growth comparison, but the zero-growth estimate is the cautious baseline. It assumes trailing owner earnings persist and is unreliable for declining businesses. This is an educational estimate from primary SEC filings, not intrinsic value as a fact or investment advice.
How has WINA's Moat Score changed over time?
The record logs 28 readings since Jul 17, 2026; the latest reads 81.9 out of 100 (wide moat). No tier changes on record yet. (Methodology or normalizer upgrades on Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.
Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell WINA. See the disclaimer.