The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
| Measure | AAPL | MSFT | KO |
|---|---|---|---|
| Moat Score (0–100) | 83 | 98 (highest) | 72 |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 81 | 100 (highest) | 87 |
| Pricing power | 63 | 100 (highest) | 100 (highest) |
| Returns on capital | 100 (highest) | 100 (highest) | 68 |
| Balance-sheet safety | 94 | 99 (highest) | 38 |
| Capital allocation | 75 | 90 (highest) | 66 |
| 354% above value if growth stopped today | 251% above value if growth stopped today | 199% above value if growth stopped today (largest discount to value if growth stopped today) | |
| Market cap | $4.92T | $2.84T | $353.7B |
| Moat tier | Wide moat | Wide moat | Narrow moat |
| Filing date | FY2025 | FY2025 | FY2025 |