The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CAKE · Consumer Discretionary · Wide moat

Wide moat

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PAYX · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

FCN · Consumer Discretionary · Wide moat

Wide moat

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WINA · Consumer Discretionary · Wide moat

Wide moat

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MeasureCAKEPAYXFCNWINA
Moat Score (0–100)8283 (highest)8282
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend8889 (highest)8784
Pricing power100 (highest)100 (highest)5670
Returns on capital78100 (highest)76100 (highest)
Balance-sheet safety815792 (highest)73
Capital allocation6568100 (highest)83
273% above value if growth stopped today117% above value if growth stopped today64% above value if growth stopped today (largest discount to value if growth stopped today)164% above value if growth stopped today
Market cap$4.2B$40.4B$4.9B$1.2B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2026FY2025FY2025