The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CBRL · Consumer Discretionary · Narrow moat

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ATMU · Consumer Discretionary · Narrow moat

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BLMH · Consumer Discretionary · Narrow moat

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The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

KTB · Consumer Discretionary · Narrow moat

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MeasureCBRLATMUBLMHKTB
Moat Score (0–100)67 (highest)67 (highest)67 (highest)67 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend468185 (highest)73
Pricing power100 (highest)426469
Returns on capital90100 (highest)92
Balance-sheet safety655896 (highest)27
Capital allocation34562474 (highest)
9% above value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data63% above value if growth stopped today
Market cap$1.2BNot reported$2.7M$4.6B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2024FY2025