The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
MCD · Consumer Discretionary · Narrow moat
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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.
| Measure | DG | MCD | COLM | JILL |
|---|---|---|---|---|
| Moat Score (0–100) | 69 | 70 (highest) | 69 | 69 |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 51 | 71 (highest) | 34 | 56 |
| Pricing power | 54 | — | 84 | 97 (highest) |
| Returns on capital | 89 | 100 (highest) | 93 | 88 |
| Balance-sheet safety | 85 | 26 | 100 (highest) | 56 |
| Capital allocation | 65 | 82 (highest) | 36 | 49 |
| 40% above value if growth stopped today | 106% above value if growth stopped today | No price data | 52% below value if growth stopped today (largest discount to value if growth stopped today) | |
| Market cap | $25.8B | $188.1B | Not reported | $251M |
| Moat tier | Narrow moat | Narrow moat | Narrow moat | Narrow moat |
| Filing date | FY2026 | FY2025 | FY2025 | FY2026 |