The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ELVG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

HSTA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

FORR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

BARK · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureELVGHSTAFORRBARK
Moat Score (0–100)45 (highest)45 (highest)45 (highest)45 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend65 (highest)40525
Pricing power70100 (highest)9799
Returns on capital9630 (highest)0
Balance-sheet safety55 (highest)2855 (highest)55 (highest)
Capital allocation2451 (highest)3744
No price dataNo price data16% below value if growth stopped todayNo price data
Market cap$5.2M$935686$169M$73.9M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026