The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
FORR · Consumer Discretionary · Shallow moat
Doesn't clear the bar
| Measure | FORR | TDUP | HSTA | ELVG |
|---|---|---|---|---|
| Moat Score (0–100) | 45 (highest) | 45 (highest) | 45 (highest) | 45 (highest) |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 5 | 51 | 40 | 65 (highest) |
| Pricing power | 97 | 95 | 100 (highest) | 70 |
| Returns on capital | 30 (highest) | 0 | 6 | 9 |
| Balance-sheet safety | 55 (highest) | 55 (highest) | 28 | 55 (highest) |
| Capital allocation | 37 | 24 | 51 (highest) | 24 |
| 16% below value if growth stopped today | No price data | No price data | No price data | |
| Market cap | $169M | $724M | $935686 | $5.2M |
| Moat tier | Shallow moat | Shallow moat | Shallow moat | Shallow moat |
| Filing date | FY2025 | FY2025 | FY2025 | FY2025 |