The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

G · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

ASO · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

FND · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

KNIH · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

MeasureGASOFNDKNIH
Moat Score (0–100)7576 (highest)76 (highest)75
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend87 (highest)295685
Pricing power60547296 (highest)
Returns on capital73100 (highest)7218
Balance-sheet safety6497100 (highest)100 (highest)
Capital allocation88100 (highest)78—
3% above value if growth stopped today37% below value if growth stopped today (largest discount to value if growth stopped today)74% above value if growth stopped todayNo price data
Market cap$6.0B$3.6B$4.8BNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2025