The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HSTA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

CNTY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

TDUP · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

FORR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureHSTACNTYTDUPFORR
Moat Score (0–100)45 (highest)45 (highest)45 (highest)45 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend4055 (highest)515
Pricing power100 (highest)100 (highest)9597
Returns on capital626030 (highest)
Balance-sheet safety282055 (highest)55 (highest)
Capital allocation51 (highest)242437
No price dataNo price dataNo price data6% above value if growth stopped today
Market cap$880087$32.8M$315M$211M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025