The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KDP · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

SMPL · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

TRWD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

JJSF · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureKDPSMPLTRWDJJSF
Moat Score (0–100)57 (highest)57 (highest)57 (highest)56
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend6594 (highest)3274
Pricing power896596 (highest)46
Returns on capital21334 (highest)
Balance-sheet safety505578100 (highest)
Capital discipline77 (highest)602424
Price vs. high estimate66% above high estimate54% below high estimate (largest discount to high estimate)No price data26% above high estimate
Market cap$40.3B$1.0BNot reported$1.5B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025