The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KFRC · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

ZETA · Technology · Narrow moat

Narrow moat

On the watchlist

DELL · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

WU · Technology · Shallow moat

Shallow moat

On the watchlist

MeasureKFRCZETADELLWU
Moat Score (0–100)60 (highest)60 (highest)60 (highest)60 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend1270 (highest)6725
Pricing power51100 (highest)3564
Returns on capital100 (highest)072100 (highest)
Balance-sheet safety100 (highest)863839
Capital allocation364487 (highest)71
No price dataNo price data407% above value if growth stopped today76% below value if growth stopped today (largest discount to value if growth stopped today)
Market capNot reported$4.2B$285.1B$2.6B
Moat tierShallow moatNarrow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2026FY2025