The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

LII · Industrials · Wide moat

Wide moat

On the watchlist

BKNG · Industrials · Wide moat

Wide moat

On the watchlist

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

GGG · Industrials · Wide moat

Wide moat

On the watchlist

AOS · Industrials · Wide moat

Wide moat

Wonderful & reasonably priced

MeasureLIIBKNGGGGAOS
Moat Score (0–100)8489 (highest)89 (highest)83
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend91100 (highest)7672
Pricing power47100 (highest)8965
Returns on capital100 (highest)9597100 (highest)
Balance-sheet safety8461100 (highest)100 (highest)
Capital allocation100 (highest)—8379
85% above value if growth stopped todayNo price data146% above value if growth stopped today38% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$12.1B$5.1B$13.3B$8.2B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2025