The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MAT · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

AAP · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

GROV · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

TRN · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureMATAAPGROVTRN
Moat Score (0–100)48 (highest)48 (highest)48 (highest)48 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend34152088 (highest)
Pricing power737283 (highest)31
Returns on capital4059 (highest)24
Balance-sheet safety4155 (highest)55 (highest)40
Capital allocation54403558 (highest)
Around the value if growth stopped today (largest discount to value if growth stopped today)313% above value if growth stopped todayNo price dataNo price data
Market cap$4.3B$3.3B$45MNot reported
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025