The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
MOJO · Consumer Staples · Shallow moat
Doesn't clear the bar
The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.
MKC · Consumer Staples · Shallow moat
Doesn't clear the bar
| Measure | MOJO | GIS | MKC | CELH |
|---|---|---|---|---|
| Moat Score (0–100) | 44 | 49 (highest) | 46 | 43 |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 75 | 38 | 61 | 85 (highest) |
| Pricing power | 68 (highest) | 60 | 66 | 67 |
| Returns on capital | 4 | 48 (highest) | 20 | 6 |
| Balance-sheet safety | 29 | 40 (highest) | 22 | 35 |
| Capital allocation | — | 59 (highest) | 59 (highest) | 24 |
| No price data | 31% below value if growth stopped today (largest discount to value if growth stopped today) | 60% above value if growth stopped today | 481% above value if growth stopped today | |
| Market cap | $7.5M | $19.2B | $13.5B | $7.0B |
| Moat tier | Shallow moat | Shallow moat | Shallow moat | Shallow moat |
| Filing date | FY2025 | FY2026 | FY2025 | FY2025 |