The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

NGVC · Consumer Discretionary · Narrow moat

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HLT · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

GAP · Consumer Discretionary · Narrow moat

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MCD · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureNGVCHLTGAPMCD
Moat Score (0–100)7071 (highest)71 (highest)70
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend92100 (highest)6671
Pricing power4962 (highest)
Returns on capital637890100 (highest)
Balance-sheet safety73680 (highest)26
Capital allocation76100 (highest)5682
160% above value if growth stopped today389% above value if growth stopped today5% above value if growth stopped today (largest discount to value if growth stopped today)106% above value if growth stopped today
Market cap$689M$74.9B$7.1B$188.1B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2026FY2025