The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

NGVC · Consumer Discretionary · Narrow moat

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HLT · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

GAP · Consumer Discretionary · Narrow moat

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MCD · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureNGVCHLTGAPMCD
Moat Score (0–100)7071 (highest)71 (highest)70
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend92100 (highest)6671
Pricing power49—62 (highest)—
Returns on capital637890100 (highest)
Balance-sheet safety73680 (highest)26
Capital allocation76100 (highest)5682
167% above value if growth stopped today394% above value if growth stopped today26% above value if growth stopped today (largest discount to value if growth stopped today)85% above value if growth stopped today
Market cap$709M$75.6B$8.4B$169.3B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2026FY2025