The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PETS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

KR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LCII · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

HOUR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasurePETSKRLCIIHOUR
Moat Score (0–100)48 (highest)48 (highest)48 (highest)48 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend10483678 (highest)
Pricing power48423986 (highest)
Returns on capital90 (highest)44479
Balance-sheet safety5567 (highest)4556
Capital allocation364072 (highest)9
No price dataNo price data12% below value if growth stopped today (largest discount to value if growth stopped today)699% above value if growth stopped today
Market cap$42.6MNot reported$2.5B$65.8M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2026FY2026FY2025FY2025