The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

R · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

G · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

KNIH · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

MUSA · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureRGKNIHMUSA
Moat Score (0–100)7475 (highest)75 (highest)74
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend8087 (highest)8566
Pricing power100 (highest)6096100 (highest)
Returns on capital—7318100 (highest)
Balance-sheet safety2664100 (highest)36
Capital allocation92 (highest)88—68
85% above value if growth stopped today19% above value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data
Market cap$10.7B$7.0BNot reportedNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025