The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TRWD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

PPC · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

SMPL · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

KDP · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureTRWDPPCSMPLKDP
Moat Score (0–100)57 (highest)57 (highest)57 (highest)57 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend328794 (highest)65
Pricing power96 (highest)56589
Returns on capital53 (highest)132
Balance-sheet safety78 (highest)595550
Capital allocation2484 (highest)6077
No price data18% below value if growth stopped today25% below value if growth stopped today (largest discount to value if growth stopped today)66% above value if growth stopped today
Market capNot reported$6.8B$1.0B$40.3B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025