The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ULTA · Consumer Discretionary · Wide moat

Wide moat

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EAT · Consumer Discretionary · Wide moat

Wide moat

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SFM · Consumer Discretionary · Wide moat

Wide moat

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CTAS · Consumer Discretionary · Wide moat

Wide moat

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MeasureULTAEATSFMCTAS
Moat Score (0–100)9294 (highest)9291
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend979599 (highest)99 (highest)
Pricing power61100 (highest)6077
Returns on capital100 (highest)97100 (highest)100 (highest)
Balance-sheet safety100 (highest)83100 (highest)91
Capital allocation100 (highest)93100 (highest)90
102% above value if growth stopped today (largest discount to value if growth stopped today)401% above value if growth stopped today115% above value if growth stopped today378% above value if growth stopped today
Market cap$26.9B$8.6B$6.4B$85.3B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2026FY2026FY2025FY2026