The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WH · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

CVU · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

UAA · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

CRL · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureWHCVUUAACRL
Moat Score (0–100)35 (highest)35 (highest)35 (highest)35 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend55 (highest)151346
Pricing power077100 (highest)
Returns on capital4783 (highest)818
Balance-sheet safety255 (highest)280
Capital allocation372450 (highest)12
No price data29% below value if growth stopped today (largest discount to value if growth stopped today)1656% above value if growth stopped today135% above value if growth stopped today
Market capNot reported$62M$3.0B$11.2B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2026FY2025