The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WINA · Consumer Discretionary · Wide moat

Wide moat

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FCN · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

CAKE · Consumer Discretionary · Wide moat

Wide moat

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ROST · Consumer Discretionary · Wide moat

Wide moat

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MeasureWINAFCNCAKEROST
Moat Score (0–100)82 (highest)82 (highest)82 (highest)82 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend848788 (highest)80
Pricing power7056100 (highest)44
Returns on capital100 (highest)7678100 (highest)
Balance-sheet safety739281100 (highest)
Capital allocation83100 (highest)6584
164% above value if growth stopped today64% above value if growth stopped today (largest discount to value if growth stopped today)273% above value if growth stopped today270% above value if growth stopped today
Market cap$1.2B$4.9B$4.2B$77.0B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2026