Flagship explainer
How Apple Inc. makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
| Filed line | Value | % of revenue | Source |
|---|---|---|---|
| $416.2B | 100% |
| |
| Cost of revenue | $221.0B | 53% |
|
| $195.2B | 47% |
| |
| $133.1B | 32% |
| |
| Income before tax | $132.7B | 32% |
|
| Income tax | $20.7B | 5% |
|
| $112.0B | 27% |
|
Source:
- SEC filing · FY 2025Filing detailsAccession 0000320193-25-000079