Flagship explainer

How Asana, Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$791M · 100%Cost of revenue$86.8M · 11%Gross profit$704M · 89%Operating income−$197M · −25%Income before tax−$184M · −23%Income tax$4.9M · 1%Net income−$189M · −24%As of 2026-01-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$791M100%
Cost of revenue$86.8M11%
$704M89%
−$197M−25%
Income before tax−$184M−23%
Income tax$4.9M1%
−$189M−24%
Source: · event Jan 31, 2026 · retrieved Jul 26, 2026 · annual-row source set
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