Flagship explainer

How CROCS, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$4.0B · 100%Cost of revenue$1.7B · 42%Gross profit$2.4B · 58%Operating income$150M · 4%Income before tax$73M · 2%Income tax$154M · 4%Net income−$81.2M · −2%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$4.0B100%
Cost of revenue$1.7B42%
$2.4B58%
$150M4%
Income before tax$73M2%
Income tax$154M4%
−$81.2M−2%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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CROX income explainer — Buy Like Buffett · Buy Like Buffett