TRIPADVISOR, INC.

TRIP · Technology · $1.6B mkt cap · FY2025 filings · · not refreshed in 35 days · Shallow moat ·

Doesn't clear the bar

Shallow moat
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The five investor questions

75

2021–2025 (latest 5 aligned FYs; v3 window cap 5): revenue $902M to $1.9B, increasing; diluted EPS -1.08 to 0.31, increasing.

100

Median gross margin 93.2% over 4y, very stable.

33

Median ROIC 9.4%, above the 12% hurdle in 40% of years.

44

Net debt/EBITDA 0.8x, interest coverage 1x.

40

Owner earnings changed -11.4%/yr over up to the ten most recent annual observations.

Price vs. value if growth stopped today

A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.

Above value if growth stopped todayBelow value if growth stopped today
315% above value if growth stopped today
$34M
$3.30
$3.30
$13.70
315% above value if growth stopped today

What today’s price assumes: owner earnings growing ~33%/yr over 5 years. The zero-growth estimate assumes owner earnings stay flat (0% growth).

How to read this

We solve for the constant annual change in owner earnings that would make the five-year zero-growth estimate equal today’s price. This keeps the existing model inputs and calculation unchanged; it is an expectations lens, not a forecast.

This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. The recent FY revenue series does not trigger the three-consecutive-declines flag.

Among the current top-score group, the median current price is 239% above the zero-growth estimate across 48 of the current top 50 companies by Moat Score with both values.

Score records captured Jul 26, 2026.

Exactly which 50 companies?

FTNT, META, MEDP, IBEX, MSFT, GOOGL, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, VEEV, GRMN, SSD, MNST, DOCS, MCO, CPRT, NTAP, LRCX, NVDA, CORT, SFM, MPTI, ULTA, SN, RMD, ROL, PAYC, IRMD, INTU, DECK, MORN, LGCY, DAL, GWW, ISRG, MPWR, CTAS, LOPE, MRK, CMG, FAST, BKNG, ORLY

Missing a usable price or zero-growth estimate: ANF, BKNG.

Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.

18 years of fundamentals

The business, in plain English

TRIPADVISOR, INC. booked $1.9B of revenue in FY2025 in the Technology sector and kept 92.3% of it as gross profit — a high-margin business by that measure. After every other cost, 2.1% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $352M (FY2009) to $1.9B (FY2025) — about 11.1% a year compounded over 16 years.

It earned 9.1% on invested capital in the latest filed year, FY2025. Across the full 17-year measurable filed record, median ROIC was 14.4%. Over the v3 recent window (10 measurable filed years), median ROIC was 9.4%. The Returns on Capital filter above scores it 33/100.

The balance sheet carried $1.2B of total debt in FY2025 against $50M of owner earnings — roughly 23.4 years of owner earnings to retire it all. Balance-Sheet Safety scores it 44/100.

Put together: Pricing Power is the strongest of the five filters (100/100) and Returns on Capital the weakest (33/100), which is how TRIP lands at 58/100 — a Shallow moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

FY2008–FY2025 · 18 fiscal years, normalized from TRIP’s SEC filings

Sales, as filed$1.9B FY2025
$0$1B$2B2008201420202025
Revenue kept after cost of goods92.3% FY2025
0%50%100%2008201420202025
Standard ROIC or separately labeled Operating ROICROIC 9.1% FY2025
−25%0%25%2008201420202025
Cash an owner could take out$50M FY2025
−$200M$0$200M2008201420202025

Gaps in a line mean that item isn’t in TRIP’s filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Visual explainers

The filing-backed explainer service is temporarily unavailable, so no partial or guessed chart is shown.

Moat Score history

16 logged readings since Jul 17, 2026 · append-only, never rewritten

Moat Score over timeLast scored reading of each day, on the 0–100 scale58.4 / 100
0406080100WideNarrowShallowNo moatJul 17, 2026Jul 26, 2026

Breaks in the line mark methodology or normalizer upgrades — readings across versions aren’t compared, so a level shift there isn’t a change in the business.

Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars

  1. Normalizer upgraded unstamped (version unknown)tomoat-xbrl-normalizer@1.1.0 — readings across versions aren’t comparedJul 26, 2026
  2. Methodology upgraded moat-index@2.0.0tomoat-index@3.0.0 — readings across versions aren’t comparedJul 23, 2026
  3. Methodology upgraded moat-index@1.2.0tomoat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026

Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.

Insider activity

Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”

These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.

This machine-readable surface covers SEC ownership filings from 2003; it does not represent earlier paper-era records.

Records still being gathered — partial as of retrieval Aug 30, 2026.

Among the rows shown, A/F/M acquisition, payment or withholding, and exercise or conversion rows outnumber S sale rows (53 versus 0). The filing codes alone do not establish that every such row arose from a compensation plan.

Trailing-12-month totals and the 90-day cluster result are withheld because this issuer walk is incomplete.

InsiderShares owned afterDateFiling detail
Goldberg MattDirector, CEO and PresidentExercise or conversion of derivative security (M)Table I · Acquired · Common Stock · 3 paired events27,209$10.97$298,483See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 8,324 shares at $10.97 · code M · owned after 270,698 · Paired event: 8,324 Restricted Stock Units → 8,324 Common Stock ·
  • Table I · Common Stock: 1,699 shares at $10.97 · code M · owned after 268,372 · Paired event: 1,699 Restricted Stock Units → 1,699 Common Stock ·
  • Table I · Common Stock: 17,186 shares at $10.97 · code M · owned after 284,736 · Paired event: 17,186 Restricted Stock Units → 17,186 Common Stock ·
Goldberg MattDirector, CEO and PresidentPayment of exercise price or tax liability (F)Table I · Disposed · Common Stock13,157$10.97$144,332See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 4,025 shares at $10.97 · code F · owned after 266,673 ·
  • Table I · Common Stock: 822 shares at $10.97 · code F · owned after 267,550 ·
  • Table I · Common Stock: 8,310 shares at $10.97 · code F · owned after 276,426 ·
Goldberg MattDirector, CEO and PresidentExercise or conversion of derivative security (M)Table II · Disposed · Restricted Stock Units · 3 paired events27,209Exercise or conversion of derivative security (M)See lot detailAug 14, 2026
3 filed lots
  • Table II · Restricted Stock Units: 8,324 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 49,945 · Paired event: 8,324 Restricted Stock Units → 8,324 Common Stock ·
  • Table II · Restricted Stock Units: 1,699 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 13,587 · Paired event: 1,699 Restricted Stock Units → 1,699 Common Stock ·
  • Table II · Restricted Stock Units: 17,186 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 171,866 · Paired event: 17,186 Restricted Stock Units → 17,186 Common Stock ·
Noonan MichaelCFO & SVPExercise or conversion of derivative security (M)Table I · Acquired · Common Stock · 3 paired events15,309$10.97$167,940See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 4,215 shares at $10.97 · code M · owned after 143,525 · Paired event: 4,215 Restricted Stock Units → 4,215 Common Stock ·
  • Table I · Common Stock: 3,758 shares at $10.97 · code M · owned after 145,245 · Paired event: 3,758 Restricted Stock Units → 3,758 Common Stock ·
  • Table I · Common Stock: 7,336 shares at $10.97 · code M · owned after 150,764 · Paired event: 7,336 Restricted Stock Units → 7,336 Common Stock ·
Noonan MichaelCFO & SVPPayment of exercise price or tax liability (F)Table I · Disposed · Common Stock7,402$10.97$81,200See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 2,038 shares at $10.97 · code F · owned after 141,487 ·
  • Table I · Common Stock: 1,817 shares at $10.97 · code F · owned after 143,428 ·
  • Table I · Common Stock: 3,547 shares at $10.97 · code F · owned after 147,217 ·
Noonan MichaelCFO & SVPExercise or conversion of derivative security (M)Table II · Disposed · Restricted Stock Units · 3 paired events15,309Exercise or conversion of derivative security (M)See lot detailAug 14, 2026
3 filed lots
  • Table II · Restricted Stock Units: 4,215 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 8,432 · Paired event: 4,215 Restricted Stock Units → 4,215 Common Stock ·
  • Table II · Restricted Stock Units: 3,758 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 22,545 · Paired event: 3,758 Restricted Stock Units → 3,758 Common Stock ·
  • Table II · Restricted Stock Units: 7,336 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 73,357 · Paired event: 7,336 Restricted Stock Units → 7,336 Common Stock ·
Ambeskovic AlmirCEO, TheForkExercise or conversion of derivative security (M)Table I · Acquired · Common Stock · 3 paired events9,260$13.46$124,640See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 2,810 shares at $13.46 · code M · owned after 37,206 · Paired event: 2,810 Restricted Stock Units → 2,810 Common Stock ·
  • Table I · Common Stock: 1,734 shares at $13.46 · code M · owned after 37,362 · Paired event: 1,734 Restricted Stock Units → 1,734 Common Stock ·
  • Table I · Common Stock: 4,716 shares at $13.46 · code M · owned after 41,103 · Paired event: 4,716 Restricted Stock Units → 4,716 Common Stock ·
Ambeskovic AlmirCEO, TheForkPayment of exercise price or tax liability (F)Table I · Disposed · Common Stock5,200$10.31$53,612See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 1,578 shares at $10.31 · code F · owned after 35,628 ·
  • Table I · Common Stock: 975 shares at $10.31 · code F · owned after 36,387 ·
  • Table I · Common Stock: 2,647 shares at $10.31 · code F · owned after 38,456 ·
Ambeskovic AlmirCEO, TheForkExercise or conversion of derivative security (M)Table II · Disposed · Restricted Stock Units · 3 paired events9,260Exercise or conversion of derivative security (M)See lot detailAug 14, 2026
3 filed lots
  • Table II · Restricted Stock Units: 2,810 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 5,621 · Paired event: 2,810 Restricted Stock Units → 2,810 Common Stock ·
  • Table II · Restricted Stock Units: 1,734 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 10,406 · Paired event: 1,734 Restricted Stock Units → 1,734 Common Stock ·
  • Table II · Restricted Stock Units: 4,716 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 47,158 · Paired event: 4,716 Restricted Stock Units → 4,716 Common Stock ·
Gouvalaris GeoffreyChief Accounting OfficerExercise or conversion of derivative security (M)Table I · Acquired · Common Stock · 3 paired events4,438$10.97$48,685See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 1,370 shares at $10.97 · code M · owned after 106,754 · Paired event: 1,370 Restricted Stock Units → 1,370 Common Stock ·
  • Table I · Common Stock: 867 shares at $10.97 · code M · owned after 107,218 · Paired event: 867 Restricted Stock Units → 867 Common Stock ·
  • Table I · Common Stock: 2,201 shares at $10.97 · code M · owned after 109,164 · Paired event: 2,201 Restricted Stock Units → 2,201 Common Stock ·
Gouvalaris GeoffreyChief Accounting OfficerPayment of exercise price or tax liability (F)Table I · Disposed · Common Stock1,304$10.97$14,305See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 403 shares at $10.97 · code F · owned after 106,351 ·
  • Table I · Common Stock: 255 shares at $10.97 · code F · owned after 106,963 ·
  • Table I · Common Stock: 646 shares at $10.97 · code F · owned after 108,518 ·
Gouvalaris GeoffreyChief Accounting OfficerExercise or conversion of derivative security (M)Table II · Disposed · Restricted Stock Units · 3 paired events4,438Exercise or conversion of derivative security (M)See lot detailAug 14, 2026
3 filed lots
  • Table II · Restricted Stock Units: 1,370 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 2,741 · Paired event: 1,370 Restricted Stock Units → 1,370 Common Stock ·
  • Table II · Restricted Stock Units: 867 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 5,203 · Paired event: 867 Restricted Stock Units → 867 Common Stock ·
  • Table II · Restricted Stock Units: 2,201 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 22,008 · Paired event: 2,201 Restricted Stock Units → 2,201 Common Stock ·
Dalton Kristen AnnChief Strategy & Ops OfficerExercise or conversion of derivative security (M)Table I · Acquired · Common Stock · 3 paired events9,892$10.97$108,515See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 2,810 shares at $10.97 · code M · owned after 121,299 · Paired event: 2,810 Restricted Stock Units → 2,810 Common Stock ·
  • Table I · Common Stock: 2,890 shares at $10.97 · code M · owned after 123,251 · Paired event: 2,890 Restricted Stock Units → 2,890 Common Stock ·
  • Table I · Common Stock: 4,192 shares at $10.97 · code M · owned after 126,479 · Paired event: 4,192 Restricted Stock Units → 4,192 Common Stock ·
Dalton Kristen AnnChief Strategy & Ops OfficerPayment of exercise price or tax liability (F)Table I · Disposed · Common Stock3,301$10.97$36,212See lot detailAug 14, 2026
3 filed lots
  • Table I · Common Stock: 938 shares at $10.97 · code F · owned after 120,361 ·
  • Table I · Common Stock: 964 shares at $10.97 · code F · owned after 122,287 ·
  • Table I · Common Stock: 1,399 shares at $10.97 · code F · owned after 125,080 ·
Dalton Kristen AnnChief Strategy & Ops OfficerExercise or conversion of derivative security (M)Table II · Disposed · Restricted Stock Units · 3 paired events9,892Exercise or conversion of derivative security (M)See lot detailAug 14, 2026
3 filed lots
  • Table II · Restricted Stock Units: 2,810 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 5,621 · Paired event: 2,810 Restricted Stock Units → 2,810 Common Stock ·
  • Table II · Restricted Stock Units: 2,890 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 17,342 · Paired event: 2,890 Restricted Stock Units → 2,890 Common Stock ·
  • Table II · Restricted Stock Units: 4,192 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 41,919 · Paired event: 4,192 Restricted Stock Units → 4,192 Common Stock ·
Rijvers Christiaan-PepijnChief Business OfficerExercise or conversion of derivative security (M)Table I · Acquired · Common Stock · 1 paired event872$14.19$12,37412,860Jul 31, 2026
1 filed lot
  • Table I · Common Stock: 872 shares at $14.19 · code M · owned after 12,860 · Paired event: 872 Restricted Stock Units → 872 Common Stock ·
Rijvers Christiaan-PepijnChief Business OfficerExercise or conversion of derivative security (M)Table II · Disposed · Restricted Stock Units · 1 paired event872Exercise or conversion of derivative security (M)7,847Jul 31, 2026
1 filed lot
  • Table II · Restricted Stock Units: 872 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 7,847 · Paired event: 872 Restricted Stock Units → 872 Common Stock ·
Noonan MichaelCFO & SVPExercise or conversion of derivative security (M)Table I · Acquired · Common Stock · 1 paired event2,425$14.19$34,411140,483Jul 31, 2026
1 filed lot
  • Table I · Common Stock: 2,425 shares at $14.19 · code M · owned after 140,483 · Paired event: 2,425 Restricted Stock Units → 2,425 Common Stock ·
Noonan MichaelCFO & SVPPayment of exercise price or tax liability (F)Table I · Disposed · Common Stock1,173$14.19$16,645139,310Jul 31, 2026
1 filed lot
  • Table I · Common Stock: 1,173 shares at $14.19 · code F · owned after 139,310 ·
Noonan MichaelCFO & SVPExercise or conversion of derivative security (M)Table II · Disposed · Restricted Stock Units · 1 paired event2,425Exercise or conversion of derivative security (M)2,426Jul 31, 2026
1 filed lot
  • Table II · Restricted Stock Units: 2,425 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 2,426 · Paired event: 2,425 Restricted Stock Units → 2,425 Common Stock ·
Dalton Kristen AnnChief Strategy & Ops OfficerExercise or conversion of derivative security (M)Table I · Acquired · Common Stock · 1 paired event1,306$14.19$18,532118,925Jul 31, 2026
1 filed lot
  • Table I · Common Stock: 1,306 shares at $14.19 · code M · owned after 118,925 · Paired event: 1,306 Restricted Stock Units → 1,306 Common Stock ·
Dalton Kristen AnnChief Strategy & Ops OfficerPayment of exercise price or tax liability (F)Table I · Disposed · Common Stock436$14.19$6,187118,489Jul 31, 2026
1 filed lot
  • Table I · Common Stock: 436 shares at $14.19 · code F · owned after 118,489 ·
Dalton Kristen AnnChief Strategy & Ops OfficerExercise or conversion of derivative security (M)Table II · Disposed · Restricted Stock Units · 1 paired event1,306Exercise or conversion of derivative security (M)1,307Jul 31, 2026
1 filed lot
  • Table II · Restricted Stock Units: 1,306 shares at — (Exercise or conversion of derivative security (M)) · code M · owned after 1,307 · Paired event: 1,306 Restricted Stock Units → 1,306 Common Stock ·

Source-event as of . Retrieved .

Technology context

#210 of 744 scored Technology companies, ranked by Moat Score.

Nearest peers by Moat Score

  1. #208DXC DXC Technology Co58.6 out of 100, Shallow moatShallow moat
  2. #209PRKR PARKERVISION INC58.5 out of 100, Shallow moatShallow moat
  3. #211IBM INTERNATIONAL BUSINESS MACHINES CORPORATION58.0 out of 100, Shallow moatShallow moat
  4. #212NTCT NETSCOUT SYSTEMS, INC.57.8 out of 100, Shallow moatShallow moat

Compare TRIP with its nearest peersAll Technology companies on the Index →

Common questions about TRIP

Does TRIPADVISOR, INC. have an economic moat?
Based on its FY2025 SEC filings, the Moat Index scores TRIPADVISOR, INC. (TRIP) 58.4 out of 100 — a Shallow moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 75, pricing power 100, returns on capital 33, balance-sheet safety 44, capital allocation 40.
Is TRIP trading below the conservative owner-earnings estimate?
The value if growth stopped today — a zero-growth baseline — is $3.30 per share. It capitalizes normalized owner earnings at a 9% rate and assumes 0% growth. Versus a recent price of $13.70, that is 315% above value if growth stopped today. The model also publishes a capped-growth comparison, but the zero-growth estimate is the cautious baseline. It assumes trailing owner earnings persist and is unreliable for declining businesses. This is an educational estimate from primary SEC filings, not intrinsic value as a fact or investment advice.
How has TRIP's Moat Score changed over time?
The record logs 16 readings since Jul 17, 2026; the latest reads 58.4 out of 100 (shallow moat). No tier changes on record yet. (Methodology or normalizer upgrades on Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.