The Trade Desk, Inc.
TTD · Technology · $7.1B mkt cap · FY2025 filings · · Wide moat ·
On the watchlist
The five investor questions
2021–2025 (latest 5 aligned FYs; v3 window cap 5): revenue $1.2B to $2.9B, increasing; diluted EPS 0.28 to 0.90, increasing.
Median gross margin 79.5% over 10y, very stable.
Median ROIC 21.7%, above the 12% hurdle in 80% of years.
Net debt/EBITDA n/ax, interest coverage 329x.
Owner earnings changed +40.7%/yr over up to the ten most recent annual observations, share count n/a.
Price vs. value if growth stopped today
A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.
- $213M
- $4.79
- $7.75
- $14.46
- 202% above value if growth stopped today
What today’s price assumes: owner earnings growing ~25%/yr over 5 years. The zero-growth estimate assumes owner earnings stay flat (0% growth).
How to read this
We solve for the constant annual change in owner earnings that would make the five-year zero-growth estimate equal today’s price. This keeps the existing model inputs and calculation unchanged; it is an expectations lens, not a forecast.
This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. The recent FY revenue series does not trigger the three-consecutive-declines flag.
Among the current top-score group, the median current price is 238% above the zero-growth estimate across 49 of the current top 50 companies by Moat Score with both values.
Score records captured Sep 4, 2026.
Exactly which 50 companies?
FTNT, META, MEDP, IBEX, MSFT, GOOG, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, VEEV, RMD, GRMN, PCTY, EAT, UI, SSD, MNST, DOCS, LRCX, MCO, CPRT, NTAP, NVDA, CORT, SFM, MPTI, ULTA, SN, ROL, CTAS, PAYC, IRMD, INTU, DECK, MORN, JKHY, TPR, LGCY, DAL, GWW, ISRG, MPWR, LOPE
Missing a usable price or zero-growth estimate: ANF.
Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 4% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.
13 years of fundamentals
The business, in plain English
The Trade Desk, Inc. booked $2.9B of revenue in FY2025 in the Technology sector and kept 78.6% of it as gross profit — a high-margin business by that measure. After every other cost, 15.3% of each revenue dollar reached the bottom line.
Across the filed record, revenue grew from $203M (FY2016) to $2.9B (FY2025) — about 34.4% a year compounded over 9 years.
It earned 21.7% on invested capital in the latest filed year, FY2025. Across the full 11-year measurable filed record, median ROIC was 21.7%. Over the v3 recent window (10 measurable filed years), median ROIC was 21.7%. The Returns on Capital filter above scores it 93/100.
TTD's latest filed year, FY2025, doesn't disclose total debt in a form the methodology can use, so current leverage is treated as unmeasured — never assumed to be zero.
Put together: Pricing Power is the strongest of the five filters (100/100) and Balance-Sheet Safety the weakest (73/100), which is how TTD lands at 88/100 — a Wide moat.
This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.
Exact FY and FY-1 financing invested-capital inputs are required.
Exact FY and FY-1 financing invested-capital inputs are required.
The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.
Visual explainers
The filing-backed explainer service is temporarily unavailable, so no partial or guessed chart is shown.
Moat Score history
Breaks in the line mark methodology or normalizer upgrades — readings across versions aren’t compared, so a level shift there isn’t a change in the business.
Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars
- Normalizer upgraded unstamped (version unknown)tomoat-xbrl-normalizer@1.1.0 — readings across versions aren’t comparedJul 26, 2026
- Methodology upgraded moat-index@2.0.0tomoat-index@3.0.0 — readings across versions aren’t comparedJul 23, 2026
- Methodology upgraded moat-index@1.2.0tomoat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026
Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.
Insider activity
Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”
These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.
The insider-filing service is temporarily unavailable, so no partial or guessed answer is shown for TTD.
Technology context
#25 of 749 scored Technology companies, ranked by Moat Score.
Nearest peers by Moat Score
- #23URI United Rentals, Inc.88.5 out of 100, Wide moatWide moat
- #24MA Mastercard Incorporated88.5 out of 100, Wide moatWide moat
- #26ADSK AUTODESK, INC.87.7 out of 100, Wide moatWide moat
- #27ANET Arista Networks, Inc.87.4 out of 100, Wide moatWide moat
Compare TTD with its nearest peers →All Technology companies on the Index →
Common questions about TTD
- Does The Trade Desk, Inc. have an economic moat?
- Based on its FY2025 SEC filings, the Moat Index scores The Trade Desk, Inc. (TTD) 88.1 out of 100 — a Wide moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 95, pricing power 100, returns on capital 93, balance-sheet safety 73, capital allocation 80.
- Is TTD trading below the conservative owner-earnings estimate?
- The value if growth stopped today — a zero-growth baseline — is $4.79 per share. It capitalizes normalized owner earnings at a 9% rate and assumes 0% growth. Versus a recent price of $14.46, that is 202% above value if growth stopped today. The model also publishes a capped-growth comparison, but the zero-growth estimate is the cautious baseline. It assumes trailing owner earnings persist and is unreliable for declining businesses. This is an educational estimate from primary SEC filings, not intrinsic value as a fact or investment advice.
- How has TTD's Moat Score changed over time?
- The record logs 17 readings since Jul 17, 2026; the latest reads 88.1 out of 100 (wide moat). No tier changes on record yet. (Methodology or normalizer upgrades on Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.