The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MCD · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

GAP · Consumer Discretionary · Narrow moat

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NGVC · Consumer Discretionary · Narrow moat

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COLM · Consumer Discretionary · Narrow moat

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MeasureMCDGAPNGVCCOLM
Moat Score (0–100)7071 (highest)7069
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend716692 (highest)34
Pricing power624984 (highest)
Returns on capital100 (highest)906393
Balance-sheet safety268073100 (highest)
Capital discipline82 (highest)567636
Price vs. high estimate27% above high estimate5% above high estimate (largest discount to high estimate)60% above high estimateNo price data
Market cap$188.1B$7.1B$689MNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2026FY2025FY2025