The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ROST · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

CAKE · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

WINA · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

AZO · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureROSTCAKEWINAAZO
Moat Score (0–100)82 (highest)82 (highest)82 (highest)82 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend80888493 (highest)
Pricing power44100 (highest)7089
Returns on capital100 (highest)78100 (highest)100 (highest)
Balance-sheet safety100 (highest)817340
Capital discipline84658386 (highest)
Price vs. high estimate128% above high estimate273% above high estimate63% above high estimate (largest discount to high estimate)No price data
Market cap$77.0B$4.2B$1.2BNot reported
Moat tierWide moatWide moatWide moatWide moat
Filings as ofFY2026FY2025FY2025FY2025